The Essential 4Assessment & Coaching Exercise

Discover your hidden strengths and areas of development as a leader. Assess yourself in four essential leadership areas sub-divided into the top 16 Leadership Competencies.

This exercise is a 2-step process and takes approximately 10-15 minutes of your time.

Discover your hidden strengths and areas of development as a leader in a 2-step process that takes approximately 10-15 minutes of your time.

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crafting your brand
What is a Personal Brand, and Why do You Need One?
Jul 20, 20225 min read

Hundreds of qualified candidates can easily take your place when looking for a job. However, to stand out from the crowd and show others who you are, what you do, and how you do it, you need to develop an individualistic brand based on what makes YOU unique!

What is a personal brand?

A personal brand is a reputation you build by creating visibility for yourself in your organization or digital platforms. It's not tangible, but it can be mighty in motivating others to work with you, hire you or invest their time or resources into your idea.

Showcasing your strengths

One of the best ways to stand out in today's job market is to identify your core strengths and showcase them. Whether a recent graduate or an experienced professional, taking the time to assess your skills and accomplishments will help you highlight your unique value proposition. When identifying your core strengths, you must be honest with yourself and realistic about your abilities. Once you have a solid understanding of your strengths, you can begin finding ways to showcase them in your resume, cover letter, and interviews. For example, if you're a strong communicator, emphasize your ability to work effectively with others. By taking the time to identify and promote your core strengths, you're sure to impress potential employers and land the job of your dreams.

What you're passionate about?

One of the essential steps to success is finding out what you're passionate about. What are the activities that you love to do? What excites you about each activity? Once you've identified your passions, you can begin to focus your efforts on pursuing them. When passionate about something, it's easy to put in the extra work required to succeed. You'll be motivated by more than just a paycheck or a sense of accomplishment; you'll be driven by a deep-seated desire to see your passion succeed. And when you're passionate about something, success is sure to follow.

Identify your core life values.

What are the five most important values in your life? What does it mean to live by these values? And how have they helped shape who you are as an individual? For example, if honesty is one of your top priorities, then don't be afraid to speak up when something doesn't feel right, even though this could make matters worse at first glance; showing integrity means standing by your word no matter what comes along later on down the line because there's nothing more valuable than someone being honest about themselves.

Define your life purpose.

You can't fully understand your life or career until you define it. The process of figuring out what makes up a fulfilling existence includes understanding all aspects from strengths, values, and passions; then tying them together into one cohesive vision - this is known as purpose. Your 'purpose' is something like an ideal future that will make every day worth living because there are tangible actions we take towards achieving these desires. Try writing down your ideal future, and then think about who you need to become to make that future a reality.

Once you know who you are, where you want to go, and how you will get there, you can market yourself to employers accordingly. When crafting your brand, it is essential to stay true to yourself; the more authentic your brand is, the more you will stand out from the crowd.

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